The nation's businesses are starving for engineers.
Colleges are not turning out enough engineers to meet the demand.
So what does UW-Madison do?
UW-Madison proposes raising the tuition for undergraduate engineering students by $700 a semester over the school's base tuition.
Something learned in basic economics classes (no surcharge required): A bad way to get people to do something you want them to do when they haven't shown much inclination to do it on their own is to charge them significantly more to do it.